Clash Royale Esports
Moving 6M Esports Fans from Passive Spectatorship to Active Participation
Solution
Earlier this year, 25 million players competed for a chance to participate in Supercell’s inaugural esports team-based Clash Royale League (CRL). Blown away by their community’s overwhelming response to the tournament, the mobile gaming giant looked to its design and innovation partner agency, Firstborn, to create a platform that empowered these dedicated fans to become more than just passive spectators.
Enter Fantasy Royale: a high-stakes, personalized fantasy tournament that let fans move from passive spectatorship to active participation. Firstborn built the tournament experience directly into Clash Royale’s game inbox, allowing fans to create player decks, set their line ups, share their teams, and face off.
Scores were calculated using a real-time stats-based point system that computed wins by tallying up crowns per game. While the CRL’s top players competed for a $1 million prize pool in Tokyo, over 6M Fantasy Royale players around the world battled to win in-game prizes like a pot of 1 million gems and free branded emotes.
Results
Once again, the Supercell community came through in a big way and 2,000 fans ultimately split the gem jackpot. By remixing fantasy sports mechanics with a uniquely Clash twist, we were able to turn the act of viewing into an active and engaging experience.
