Back to Archive

Clash Royale Esports

Moving 6M Esports Fans from Passive Spectatorship to Active Participation

How do you engage Clash Royale players in Supercell’s inaugural Esports league?
  • We built the tournament experience directly into Clash Royale’s game inbox, allowing fans to create player decks, set their line ups, share their teams, and face off
  • Scores were calculated using a real-time stats-based point system that computed wins by tallying up crowns per game.
  • While the CRL’s top players competed for a $1 million prize pool in Tokyo, over 6M Fantasy Royale players around the world battled to win in-game prizes like a pot of 1 million gems and free branded emotes.
1 / 1
Prev Next

Solution

Earlier this year, 25 million players competed for a chance to participate in Supercell’s inaugural esports team-based Clash Royale League (CRL). Blown away by their community’s overwhelming response to the tournament, the mobile gaming giant looked to its design and innovation partner agency, Firstborn, to create a platform that empowered these dedicated fans to become more than just passive spectators.

Enter Fantasy Royale: a high-stakes, personalized fantasy tournament that let fans move from passive spectatorship to active participation. Firstborn built the tournament experience directly into Clash Royale’s game inbox, allowing fans to create player decks, set their line ups, share their teams, and face off.

Scores were calculated using a real-time stats-based point system that computed wins by tallying up crowns per game. While the CRL’s top players competed for a $1 million prize pool in Tokyo, over 6M Fantasy Royale players around the world battled to win in-game prizes like a pot of 1 million gems and free branded emotes.

Results

Once again, the Supercell community came through in a big way and 2,000 fans ultimately split the gem jackpot. By remixing fantasy sports mechanics with a uniquely Clash twist, we were able to turn the act of viewing into an active and engaging experience.

Project Status
Archived

Project Status

Archived
More Projects

Supercell

Building a digital presence that celebra...

View Project
View Project

Clash Royale Campaign

View Project
View Project

Fuel Up For Battle

A digital experience that brings Call of...

View Project
View Project
Firstborn 32 Ave of the Americas, 17th Floor New York, New York 10013
Phone 212.574.5300
Email info@firstborn.com
©2022 Firstborn