One World Observatory—a prime tourist attraction located at the top of the One World Trade Center building—wanted to transform their space and bring the holiday cheer this winter. So, they partnered with LeadDog Marketing Group and Firstborn to create original video content and a one-of-a-kind experience in their one-of-a-kind slice of the city.

The experience, coined “Winter ONEderland,” offers a unique viewing platform that enhances the existing tourist experience, complementing the Observatory’s unforgettable views with holiday fare and fun for the whole family. Firstborn took over the Global Welcome Center with an immersive video narrative introducing One World’s holiday guide, Ollie the snow owl, that celebrates the holiday season with a global perspective. The experience follows Ollie from his home in the winter forest to some of the greatest landmarks in the world—from the Great Wall to the Eiffel Tower—before he finally lands in the most iconic city of them all, New York.