Firstborn conceived the idea of housing the Anna Sui Marketing Plan CD-ROM and 12-page booklet in a custom designed DVD case, complete with offset four color printing, spot UV gloss and a slipcase.
In an effort to create something a bit more special than a standard jewel case, Firstborn conceived the idea of housing the Anna Sui Marketing Plan CD-ROM and 12-page booklet in a custom designed DVD case, complete with offset four color printing, spot UV gloss and a slipcase. Anna Sui’s distinctive branding motifs stylistically tie the entire piece together.