Firstborn

Working closely with the marketing team at Unilever, Firstborn created this informative CD-ROM for the launch of Eternity Moment, a new fragrance from Calvin Klein. Using a minimalist layout and a "hiding" navigation system, we were able to provide the viewer with a rewarding interactive experience that featured subtly animated text passages, an engaging intro animation, details on the facets of the bottle design, on-air and print campaign videos and images, and more.