Borders Giftmixer 3000

Take it from us. The Giftmixer 3000 is more fun than most of the people you’re buying gifts for.

Client Borders
Project Year 2004
Project Status Archived
Project Links Launch Demo

Just in time for the holidays Firstborn has developed the Borders GiftMixer3000. Working with ad agency Crispin Porter + Bogusky, we set out to build a helpful tool for holiday shoppers to find the perfect gift for all the people on their list.

Shoppers set the five personality sliders on the futuristic interface and with irreverent commentary the GiftMixer3000 matches a selection of gifts from the 100,000 possible combinations. To paraphrase GiftMixer3000 itself, this site is definitely "a 10 for fun!"

Agency Partner: Crispin, Porter + Bogusky

Clio

bronze winner, interactive advertising, e-commerce

One Show

merit, promotional advertising

Cannes Lion

gold lion

Communication Arts

winner, interactive annual
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