Firstborn

New client Goodby, Silverstein & Partners teamed up with Firstborn to create an interactive experience for the launch of the new Adobe Acrobat 7.0 application. Working off of initial comps supplied to us by the ad agency, we set out to take the experience to the next level by infusing it with fluid transitions, easy to use interactive exercises, and numerous other bells and whistles to keep users entertained and engaged.

Audiences leave the experience with a solid understanding of the benefits of Acrobat 7.0 and, most likely, a big smile on their faces.

Agency Partner: Goodby, Silverstein & Partners