Victoria’s Secret Ipex

We continued our relationship with Victoria’s Secret creating a site that showcases Gisele’s favorite bra...the new IPEX.

Client Victoria’s Secret
Project Year 2005
Project Status Archived
Project Links Launch Demo

Doubling up on curves and sexiness, Firstborn created a mini site for Victoria’s Secret’s revolutionary new bra called IPEX. Even though the bra itself took two years to develop, we created the sexy site to showcase it in under a month.

You read the background story, watch the video and even learn about the technology that makes this bra so unique.



Flash forward

finalist, typography
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