Burger King The Sith Sense

Luke, you’re thinking of a toaster, Luke.

Client Burger King
Project Year 2005
Project Status Archived
Project Links Launch Demo

The force is strong with Firstborn after teaming up with CP+B on the new Star Wars at Burger King promotional site. The Sith Sense brings you face-to-face with Darth Vader.

Challenge him by thinking of an object in your mind and he’ll try to guess it within 20 questions. Hundreds of audio and video clips are stitched together to create a unique user experience every visit. You’ll be surprised by Vader’s abilities and will likely find yourself being lured to dark side! Don’t be afraid to give in...


honorable mention, interactive


winner, weird wonderful work


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