Firstborn is proud to have partnered up with MTV Networks in designing the site layout and flash elements for LOGO, a channel aimed at LGBT audiences, which debuted in homes nationwide in July 2005. The site itself feels like a TV experience, featuring interactive animations, video clips, and unique custom-made flash headers.

Its look and feel comes together to project a fun, welcoming attitude, while the overall layout makes accessing and reading content a breeze. Lighthearted and colorful, the site debuted day and date with the launch of the network.