Firstborn

Firstborn is proud to announce the launch of its latest project, Fila Adatto. Firstborn worked side by side with Fila, an international sports brand that has recently emerged on the elite sports fashion scene, to design and develop a kiosk and cobbler station to allow retail customers to purchase custom fit footwear from Fila’s new flagship store on Madison Ave.

A truly unique and complex technology project, and the first of its kind, in the athletic apparel industry. Walk in, get scanned, learn about your feet and walk out with a pair of custom fit Fila Adatto shoes.