Firstborn

This holiday season Borders turns to Firstborn to design and develop a helpful tool for shoppers looking for the perfect gift - the Borders Holiday Storybook. The personalize-able pages come to life with fun illustrations representing what the person wears, what they like to eat, favorite things to do and more, for both adults and children.

The results are a unique selection of books, music and DVDs recommended just for them. Built with the latest flash technology, the Borders Holiday Storybook is full of surprises, holiday fun and great gift ideas.