PEOPLE magazine is the national conversation - its celebrity-inspired stories on beauty and fashion keep us glued to its pages, and who can ever forget the "Sexiest Man Alive" issue? Every year, PEOPLE’s marketing department reaches out to the nation’s biggest advertisers with a lushly bound printed media kit.

To bring this media kit to the next level and give advertisers easy access, PEOPLE hired Firstborn to design and program an online media kit that’s just as beautiful and flawless as the celebrities it features.