Giving every one of your subscribers an expense paid trip to the olympic games is neither practical nor cost effective. Giving them a broadband site with exclusive video content? Much more reasonable.
Firstborn designed and developed a broadband website in support of the 2006 Olympic Winter Games in Torino. Our creation featured a fresh interface that brought the numerous exclusive videos to life, and provided customized content to each of the cable affiliates. The site, part of an added value campaign for NBC’s Affiliates, was the perfect opportunity to drive multiple digital services and motivate users to upgrade.