Lite brite? No, it’s a digital asset library. And while users had trouble making an ice cream cone or a clown, it was a very effective way of adding and adapting digital assets via a custom-built admin tool.
McGraw Hill hired Firstborn to create an online application that allows professors who use the company’s textbooks, to access and download all supplementary assets for use in the classroom.
This online application acts as a centralized asset repository that enables McGraw-Hill business units to add and adapt any digital assets via a custom-built admin tool. Pushing the boundaries of today’s online applications, Firstborn created a ground-breaking interface designed to house up to 250 assets per book.