Publicis approached Firstborn with the challenge of redesigning the global website for Malibu Rum. Not only did Firstborn come up with a design that reinforced Malibu’s branding, they created an extremely robust CMS that allows every global office to update content on their local market’s website.

The site can also be viewed in multiple languages including English, Spanish, French, Dutch and even Chinese. The site showcases drink recipes and TV spots unique to each region as well as an Events Calendar that is updated with Malibu events around the world!