Ford Warriors In Pink

Every once in a while, you have the honor of working on a project that transcends marketing goals, sales numbers, or frankly, web copy.

Client Ford
Project Year 2006
Project Status Archived

Firstborn created a dynamic virtual quilt for the Warriors in Pink website, which is Ford’s contribution to spread awareness about breast cancer and the Ford Race for the Cure. The virtual quilt helps women and their families to come together and post their messages of hope and strength.

Each new message, which becomes part of a customized patch, is stitched in this virtual fabric that grows infinitely. We encourage you to visit the quilt and add your own patch; even a few words will help build a community that stands together in the face of cancer.

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