Mini Mail

Drive like a stuntman. Smoke the tires. Do some donuts. Scream "yeehaw" and pretend to run from the sheriff. Because online, there’s no such thing as a traffic ticket.

Client Mini USA
Project Year 2006
Project Status Archived

Take a MINI out for a spin, see what it can do, smoke the tires a bit and maybe pull a few donuts in the parking lot? yeah! Well, virtually at least, with the MINI Mail site where you can customize your MINI, write a note to your friends and have it written out in burnin’ rubber. Firstborn worked with Butler, Shine, Stern & Partners to put a unique spin on MINI’s new ecard site.

Agency Partner: BSSP

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