Toyota HSD

Ancient riddle: What do you call a community site with no members? A waste of your client’s money. Toyota already had an active and caring group of loyalists; Firstborn just gave them a cool place to congregate online.

Client Toyota
Project Year 2006
Project Status Archived

Firstborn collaborated with Saatchi & Saatchi LA to develop a rich user experience for Toyota hybrid owners everywhere. This site serves as a virtual community where these drivers can connect and upload video or photo testimonials to share why they purchased their beloved hybrid vehicles. This Hybrid community is full of useful tidbits including quizzes, statistics and FAQs that educate consumers about the brand and how they can help create a cleaner and better future while driving a Toyota.

Meet new friends, chat with other owners and share your reasons for driving a Toyota Hybrid Synergy DriveĀ® vehicle.

Agency Partner: Saatchi & Saatchi LA


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