Axe: Dirty Rolling
Using 3D technology, Firstborn constructed this addictive game to help Axe illustrate exactly how dirty boys get clean.
Based on the popular television commercial, this new Adver-Game for Axe Fragrances features a passionate, lip-locked couple who is completely oblivious to the dirt and debris they collect while rolling through various scenes. Using 3D technology, Firstborn constructed this addictive game to illustrate Axe’s "dirty" brand message.
Agency Partner: BBH
FWA
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