Axe: Dirty Rolling

Using 3D technology, Firstborn constructed this addictive game to help Axe illustrate exactly how dirty boys get clean.

Client Axe
Project Year 2007
Project Status Archived

Based on the popular television commercial, this new Adver-Game for Axe Fragrances features a passionate, lip-locked couple who is completely oblivious to the dirt and debris they collect while rolling through various scenes. Using 3D technology, Firstborn constructed this addictive game to illustrate Axe’s "dirty" brand message.

Agency Partner: BBH

FWA

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