To appreciate the new Porsche Cayenne, you start in the winner’s circle. Carmichael Lynch asked Firstborn to create a micro-site and extensive online banner campaign to promote the The Rewards of Winning, a Porsche-branded DVD and book.

Here Porsche celebrates its racing heritage in an online experience that is as suave as the luxury brand’s cars. Site visitors can view and order the film, check out the new Cayenne’s features and explore a timeline that traces the brand’s racing success throughout several decades.