SPG.com Redesign

Starwood Properties called on Firstborn to redesign one of its most popular websites. Using a new visual language created by Starwood’s creative team, Firstborn produced more than 100 unique pages to enhance user activity.

Client Starwood
Project Year 2007
Project Status Archived

Starwood called on Firstborn to redesign SPG.com, the online destination for Starwood Preferred Guests. Using a new visual language created by Starwood’s creative team, Firstborn produced more than 100 unique pages to enhance user activity.

Firstborn also worked closely with the Starwood team to create rich interactive tours that invite guests to explore exciting new content and learn about the numerous sought-after Starwood properties around the globe.

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