Firstborn

In collaboration with the designers at Shearman & Sterling, Firstborn created a fun and quirky website for graduating law students. This experience played a major role in the prominent New York law firm’s renewed approach to recruiting top talent from around the country. The site provides clever copy, sophisticated design and conveniently supports additional campaign elements from student brochures to other traditional media.

The site’s most distinctive feature, other than the inventive navigation, is the thematic array of shoes used to represent the firm’s unique personality. In addition to providing essential information, this career website shows recent grads that Shearman & Sterling is not a typical white shoe law firm.