United Technologies Corporation (UTC) is a leader in the aerospace industry. With more than 200,000 employees and $60B in revenue, their portfolio of businesses spans geographies, markets and customer relationships. UTC tasked Firstborn and sister-agency MKTG to develop a high-impact, interactive digital experience to showcase its brand positioning and breadth of products at the 2018 Farnborough International Airshow.

The biggest event in the industry, Farnborough attracts over 73,000 attendees including UTC’s most important purchase decision makers--air framers, airlines, MRO centers, international military delegations, government delegations and suppliers. From tip to tail, we had to establish UTC and its aerospace businesses as an industry leader by using engaging digital technologies to showcase and elevate the company’s innovative products, data-driven platforms and robust service solutions.

In the past, UTC’s Farnborough exhibits also had been a mixture of mostly hardware with some digital displays. This year, we brought the brand to life with a digital-first showcase entitled "Innovating an Extraordinary Future," that used immersive video, digital touch-screen technology and augmented reality with 3D-printed models, to enable visitors to learn about more than 50 product and service offerings in a multi-sensory experience.

Visitors were greeted by a floor-to-ceiling video wall projecting inspirational images of aerospace technology in action.