Apple - Back to School

Need a little help getting your parents to buy you a new Mac for school? This clever application knows how to drop the right hints for that new laptop.

Client Apple
Project Year 2007
Project Status Archived
Project Links Launch Demo

Need a little help getting your parents to buy you a new Mac for school? Perhaps you have a rich uncle who doesn’t know where to spend his money? Try the persuasive email builder that Firstborn developed for Apple’s back to school campaign. This clever application knows how to drop the right hints for that new laptop. Users can select the email recipient, personalize the message and customize each note with the right collegiate background. To top it all off, every laptop comes with a free Nano as well.

Send your promises, pleads and begs and then be on your best behavior!

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