Oculus Retail Experience
Establishing Oculus as the VR category leader at retail.
Solution
At the fourth annual Oculus Connect Conference, Facebook announced to the world that that they planned to get 1B people in virtual reality. To help make this possible and broaden the appeal of VR, Oculus is launching a new lower-cost tetherless device, called Oculus Go, in early 2018 and lowering the price of the Oculus Rift.
To bring this audacious goal to life and usher VR into the mainstream, Facebook tasked us to create a content experience that would highlight both of its Oculus Go and Rift headsets at retail. We created a store display experience that sells shoppers on the relevance of VR and why they should choose the Oculus brand.
Our content highlights how Oculus can help consumers travel the world, and worlds beyond, in VR.
By featuring how the platform can be used to power social connections, workflows, entertainment and education, the content demonstrates how VR is accessible for all consumers, not just for hardcore gamers. Each vignette was also created to be modular, so as new experiences are released, the content can easily be updated and scaled seamlessly. Instead of the traditional mixed reality promotion, we wanted to create a more ownable way to showcase VR, blending 2D and 3D animation with live action footage.
Results
We created an engaging content experience that stops and holds a customer’s attention while communicating the benefits of Oculus’ products--selling shoppers on the relevance of virtual reality, and establishing Oculus as a VR category leader. Our work helped drive an estimated 289,000 shipments in Q2 2018, which contributed to a 40% increase in major VR headset sales compared to the first quarter of the year.
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