Gruesome Gotham AR App
Building an AR app that tells the tale of Manhattan’s bloody history.
Solution
As a follow up to our interactive holiday VR game, Nick, we tackled a new holiday with the help of Augmented Reality. Manhattan’s bloody history lurks around every corner, and this Halloween we brought the city’s horror stories to life with a location-based AR App. Gruesome Gotham features six chilling murders from 19th Century New York and lets users experience the deadly deeds in the exact locations where they occurred.
When users reach a murder on the map, they can load the scene in AR and explore every angle of the moment it happened.
Ominous narration accompanies each haunting scene to further immerse users in the experience. No matter where they are, users can access a newspaper feature to get all the gory details.
Results
By recreating these frightful scenes in AR, we’ve made it so anyone can stare death in the face this Halloween. The app is free to download for iPhone and iPad.
Press and Recognition
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New York’s historic murders come to life in "Gruesome Gotham"
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‘Gruesome’ app is like Pokémon Go for murders
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Discover the Stories of Real-Life NYC Murders with a New Augmented Reality App
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