JCPenney Back To School

This seasonal microsite features weekly webisodes of Flipped, an online reality show where designers Chip & Pepper cross-pollinate one school’s social style cliques to produce limitless combinations of hybrid fashions.

Client JCPenny
Project Year 2007
Project Status Archived

Firstborn and Saatchi & Saatchi NY mixed it up with JCPenney for some exciting back to school style! This seasonal microsite features weekly webisodes of Flipped, an online reality show where designers Chip & Pepper cross-pollinate one school’s social style cliques to produce limitless combinations of hybrid fashions.

The site combines full-screen video with tons of playful interactivity so visitors can mix and match their own styles and then purchase them directly from jcp.com.

Agency Partner: Saatchi & Saatchi NY

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