Firstborn

Firstborn and Saatchi & Saatchi NY mixed it up with JCPenney for some exciting back to school style! This seasonal microsite features weekly webisodes of Flipped, an online reality show where designers Chip & Pepper cross-pollinate one school’s social style cliques to produce limitless combinations of hybrid fashions.

The site combines full-screen video with tons of playful interactivity so visitors can mix and match their own styles and then purchase them directly from jcp.com.

Agency Partner: Saatchi & Saatchi NY