Jet.com Brand Identity
Unifying a brand identity across all customer touch points.
Solution
As Jet.com, an e-commerce site that was acquired by Walmart for $3 billion, was preparing for their next growth stage, they found that their brand identity was becoming scattered and disjointed across their many customer touch points. They asked Firstborn to create a unified brand identity that consistently represents the brand’s visual style and could be rolled out across their company, partners and vendors.
From product photography to tone of voice, we armed Jet with the building blocks to create a consistent and fluid brand identity. Whether they are creating day-to-day on-site assets or high-concept, campaign-driven advertising, Jet now has the design tools and guidelines to create stunning and consistent visuals.
Jet also tapped Firstborn to support their #SpendLessOnThePeopleYouLove holiday campaign, which was rooted in the belief that you can still buy someone a nice gift without hurting your bank account. We created banner ads and out-of-home creative to bring the campaign to life and drive sales in their busiest time of the year.
Results
We created a unified brand identity and system that cuts through the noise and clutter of the crowded eretailer landscape. No matter how customers come into contact with the Jet brand, their experience is consistent and the brand is now more recognizable.
