Almost half of MountainDew.com visitors access the site from their mobile devices, so we created an experience that caters to their preferred screens first. But instead of starting with the desktop and building a traditional responsive design, we evolved our process by creating a best-in-class mobile experience first—and then worked backwards to build an immersive desktop experience.

The result? A new MountainDew.com that unites all DEW programs, products and content together in one place, designed specifically for mobile screens. Whether you’re into gaming, skateboarding or music—or just want to check out info on your favorite flavor—everything is easily accessible.

We wanted visitors to spend more time with DEW, so we created big eye-catching visuals to quickly engage visitors on the homepage, and an endless-scrolling navigation that draws them deeper into the brand.

The new pages can be easily updated without feeling generic or templated, allowing DEW to scale their content throughout the year. As a result, every section has its own vibe and always feels fresh.