We timed the launch to the brand’s largest tentpole, Cinco de Mayo, so we could take advantage of existing event activations across the nation where our target audience could undergo the experience in GearVR goggles. We also built a custom-created video player allowing users to experience the 360° tour on desktop or tablet, extending our reach. Lastly, the experience was distributed as a 360-video on the brand’s social channel and website.
The Art of Patrón Virtual Reality Experience set a new standard in VR production and storytelling, while garnering over 145MM earned media impressions from the press. The experience also contributed to Patrón being named a 2015 Brand Genius by Adweek. The brand continue to use the VR experience to educate bartenders and consumers around the world. With over 30,000 VR kits in market globally, thousands of people have virtually visited the birthplace of ultra-premium tequila.