Audible, the preeminent audiobook producer and retailer, wanted to launch a new brand effort that conveyed the uniquely cinematic allure of listening to audiobooks.
Firstborn conceived and created a campaign that highlights the rich, immersive experience of listening to audiobooks and the range of Audible titles and genres available, enticing a new generation of consumers to download an audiobook for the first time.
The “Stories that Surround You” campaign shows a variety of listeners so engrossed in the listening experience that their environments change to reflect their chosen titles’ storylines.
Our in-house Studio’s largest project to date, the production, visual effects, and post-production were led and executed by our team of creatives, producers, editors, CG artists and VFX artists. The concept was designed to exist across multiple channels, with Firstborn’s creative teams extending the campaign into broadcast, radio, digital media and print.