Solution

Since its founding in 1979, Majestic Steel has been at the forefront of an industry that dates back to the early 18^th century. While their business may be steeped in heritage, Majestic has never shied away from doing things their own way. They needed a brand platform and digital home that would help celebrate and speak to the innovative nature of the company.

Our team of strategists and creatives worked closely with Majestic’s management to solidify their position and to highlight which elements of their business set them apart. The result? Keep Building: a brand platform that intends to bring steel back into the limelight and inspire a whole new generation of dreamers and makers. The platform communicates the value that Majestic offers to both its consumer base and the steel industry, and it extends across every aspect of the brand—from their support of up-and-coming and established artists to the now completely redesigned website.