With soda sales declining across the retail and restaurant space, PepsiCo was looking for a new way to connect with consumers and introduce them to their products at point of purchase. We gave them Pepsi Spire, the revolutionary touchscreen fountain – which transformed consumers into mixologists.

Spire allows consumers to create more than 1,000 customized beverages with the touch of a button, while giving foodservice operators a choice of flexible and cost-effective equipment to best meet their needs. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.

To make the personalized experience clear and intuitive for all audiences, we stayed tight to a familiar top-down user flow, created subtle button activity to invite interaction and simulated a digital-to-physical pour to round out the experience.