Pepsi Spire 2.0
Transforming Pepsi’s business and connection to consumers through a new digital soda fountain experience.
Solution
With soda sales declining across the retail and restaurant space, PepsiCo was looking for a new way to connect with consumers and introduce them to their products at point of purchase. We gave them Pepsi Spire, the revolutionary touchscreen fountain – which transformed consumers into mixologists.
Spire allows consumers to create more than 1,000 customized beverages with the touch of a button, while giving foodservice operators a choice of flexible and cost-effective equipment to best meet their needs. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.
To make the personalized experience clear and intuitive for all audiences, we stayed tight to a familiar top-down user flow, created subtle button activity to invite interaction and simulated a digital-to-physical pour to round out the experience.
We invited users in and created appetite appeal by shooting & showcasing high-speed footage of real Pepsi beverages. Brand personality came to life through animated characters and hardware lighting effects.
The units are expanding globally, and we’re continuing to make updates. We’re evolving the Spire UI and creative for key tentpole events and activations.
Results
With Spire, we turned a traditional retail channel into a digital multimedia experience that consumers sought out, enjoyed and helped solidify their relationship to PepsiCo and its portfolio of beverage brands. The machines help PepsiCo customers, like fast-food restaurants, engage with their consumers in a new way that is driving sales and traffic. Restaurants such as Taco Bell, Pizza Hut, and KFC have embraced and installed Pepsi Spire across the US. Spire has also helped PepsiCo form new relationships with restaurant chains such as Buffalo Wild Wings.
Press and Recognition
- View Awards
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Inside The War To Reinvent The Soda Fountain
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Simplicity of Pepsi "Spire"
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Sneak Peek: Check out Pepsi’s Drink-Customization Machine
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Pepsi aims to boost lagging sales with high-tech soda dispenser
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