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Lunchables K-Catch

Kraft encourages kids to play with their food in this first-of-its-kind gaming experience.

Watch Case Study Play
How do you transform the fun found inside every Lunchables into a mobile app?
  • Innovative Technology: Three-axis rotation data is translated accurately from the phone to the web.
  • Browser Friendly: 3D graphics designed to render in any browser (not just chrome).
  • Addictive Gameplay: User testing and iterative level design ensures players come back for more.
  • Collaborative Process: A multi-disciplinary team worked together through every step of the project.
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Solution

Lunchables with Smoothie Kabobbles are all about playing with your food. To engage an audience of tech-savvy ten-year-olds, we created a fun digital interpretation of the unique product experience.

K-Catch is a 3D web-based puzzle game. Users connect their mobile device with the website to control the gameplay from their phone. Spatial reasoning and quick reflexes are rewarded with Kabobbles bonus points and a customized leaderboard tracks the top scores around the world.

From concept, to design, to production and development, the entire project was created in-house.

Cross-departmental collaboration was key to ensure a seamless gaming experience. Beneath the fun graphics and catchy music lies one of the most difficult technical challenges ever developed by Firstborn.

Thanks to K-Catch, kids can play with their food in a whole new way (without making a mess).

Press and Recognition

  • Cannes Lion

    Cyber Lions Shortlist
  • W3

    Gold
Project Status
Launch Project
Related Tags
Content , Experimental , Website

Lunchables with Smoothie Kabobbles are all about playing with your food. To engage an audience of tech-savvy ten-year-olds, we created a fun digital interpretation of the unique product experience.

K-Catch is a 3D web-based puzzle game. Users connect their mobile device with the website to control the gameplay from their phone. Spatial reasoning and quick reflexes are rewarded with Kabobbles bonus points and a customized leaderboard tracks the top scores around the world.

From concept, to design, to production and development, the entire project was created in-house. Cross-departmental collaboration was key to ensure a seamless gaming experience. Beneath the fun graphics and catchy music lies one of the most difficult technical challenges ever developed by Firstborn.

Thanks to K-Catch, kids can play with their food in a whole new way (without making a mess).

Project Status

Launch Project

Related Tags

  • Content
  • Experimental
  • Website

Awards

  • Cannes Lion
    Cyber Lions Shortlist
  • W3
    Gold
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Phone 212.574.5300
Email info@firstborn.com
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