There’s been a shift in the beauty marketplace of eRetailers cannibalizing market share, resulting in traditional beauty players having to rethink their offerings to compete. The L’Oreal Luxe portfolio needed to overhaul the role of their owned branded sites and at-counter retail experiences to take back that market share.
The L’Oréal Luxe portfolio of brands includes Lancôme, Kiehl’s, Urban Decay, Ralph Lauren Fragrances, YSL Beauté and Giorgio Armani Beauty. As Digital AOR for L’Oréal Luxe, we partner with each of these brands to drive targeted and brand specific ecommerce growth and innovation in product design at counter.
Over the last year, we’ve used data and usability testing to optimize the mobile and desktop ecommerce experiences for Kiehl’s and Urban Decay.
When YSL and Armani needed to standout from competitors in a crowded Friends and Family season, we redefined the outdated promotional model with an invite-only experience that stayed true to the brands’ high-fashion roots.
We also innovated with product design to create more personalized shopping experiences including the launch of Lancôme’s Le Teint Particulier, an industry-changing technology that scans consumer’s skin tones to create the perfect foundation, blended at-counter.
We elevated the individual brand perception and performance while creating efficiencies across the organization including: