The idea behind Pencils of Promise is a simple one: every child deserves access to education. To help spread this message, Pencils of Promise tapped Firstborn to create a video that would help educate people about the organization’s work and inspire them to contribute to the cause.
The resulting video, titled “A Pencil Transforms,” shows viewers the power of a pencil and an education. To a child without access to schools and teachers, a pencil is just a little yellow stick. But give that same child a place where she can learn and a pencil becomes the key to unlock a world of possibility.
The video was produced completely in-house with animation and motion graphics handled by our Studio team. Animation began with 2D illustrations, which were then built in 3D and given a hand-drawn feel in postproduction. Will Arnett donated his time and efforts for the voiceover work, lending the video a big name to help drive awareness of such a worthy cause.