Morgans Hotel Group
Redesigning the Morgan’s booking experience for a 23% increase in online conversion.
Solution
Morgan’s Hotel Group has a portfolio of unique boutique hotels across the globe. We wanted to create a boutique feel and provide a taste of boutique service for their global digital presence.
The new Morgan’s Hotel Group website is a living hub that showcases its various properties, allows people to book their perfect trip and gives access to the hottest happenings in each city.
We created everything from the wireframes to the design to the front and back end development, working closely with our partners to develop a seamless booking system and reservation management system.
We worked with over twenty vendors and integrate thousands of pieces of data. We also created a custom content management tool so the Morgan’s team could easily update content moving forward.
Results
The redesign resulted in a 23% increase in online conversion. The hub will continue to grow as Morgan’s expands their global presence, reaching boutique hotel aficionados from around the world.
