PSCU wanted to introduce community-minded millennials to the benefits credit unions offer over big banks. We launched the “Make Your Money Matter” campaign to highlight the positive social impact that joining a credit union can make.

The heart of the campaign is the online hub, where an interactive narrative experience pushes the boundaries of digital storytelling. The illustrated story follows the journey of a typical deposit through big banks versus credit unions.

Firstborn’s creative team worked hand-in-hand with in-house animators and developers to ensure an engaging user experience that used technology to enhance the power the storytelling. Since the campaign launch, #MakeYourMoneyMatter has become a rallying cry for credit unions across the country.