Called "Try A New Look," the experience used facial recognition software to let users try out various hairstyles, facial hair and other accessories to experiment with what fit them best. The technology was perfected in-house at Firstborn. The software recognized and tracked to a face so each look fit precisely to someone’s unique features.

First, a user selected his or her new look by viewing a gallery or pressing a button to cycle through the options. Once he or she was satisfied, the user captured a short video or photo to show off the realistic new hairstyle or mustache. They could then share it with friends on Facebook, Twitter and via email.