RMS Titanic, Inc.—official guardians of the Titanic shipwreck—were planning an expedition to the wreck site to capture footage and data using state of the art technology. An interactive online hub would be just the thing to get Titanic fans and advocates excited for the upcoming mission.
On ExpeditionTitanic.com, fans dove down 12,500 feet to a 3D replica of Titanic. Viewers were led though a cinematic video over Titanic’s bow, arriving at an overhead map of the wreck site. There, users could explore various hotspots, allowing them to learn more about the expedition and the ship itself through text, photos and videos. Fans could also travel back up above the water to get richer information about the mission, the team and partners.
To get the community excited about this scientific mission, a social strategy engaged Titanic fans on Facebook and Twitter. Every day, facts, questions and team interviews were released. Each post created conversation and excitement as fans counted down to Expedition Titanic.
On August 22nd, 2010, when Expedition Titanic began, a live feed using social media APIs provided a day-by-day account of the team’s journey.
An expedition to Titanic is the adventure of a lifetime and ExpeditionTitanic.com was a way to let everyone have that experience.