Site Redesign

The Doritos flagship site had gotten a bit stale and was overdue for a redesign. The updated website had to set the new standard for Doritos by unifying all of the brand’s promotional microsites, yet still feel approachable and easy-to-navigate.

Client Doritos
Project Year 2010
Project Status Archived
Related Tags CMS

The new Doritos hub was a living, breathing experience. It managed to feel organic while still providing all the content required by such a huge brand. The timeline navigation made sure everything was organized but still gave a peek at the excitement waiting for the user. A cool CG video intro, blended into the Flash animation, introduced the site and whetted appetites for the experience.

Firstborn built a Content Management System in-house to support the weight of Thanks to the flexibility of the system, the site was scalable and easy to update.

Agency Partner: Goodby, Silverstein & Partners


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