The Kodak Experience
Kodak had a new line of cameras and other devices; they wanted to show off their new gear, but demonstrate the human side of the brand.
A nine person grid allows users to explore different scenarios and how Kodak was there to capture them.
When a user clicks on one of the people in the grid, a mini story launches featuring a Kodak device. We then give the product details of the device and encourage users to go shopping.
The videos were fully produced by Firstborn’s Studio Department. They were shot on a custom backdrop and lighting rig to help create each moment. The amount of video assets used for the site totals over 400.
People were able to experience the latest Kodak products and were encouraged to create moments of their own.
Agency Partner: Ogilvy New York
Communicator
Award of Excellence / Consumer ElectronicsComscore Brand Identity
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