Ford needed to show potential customers that the new iteration of the Taurus was a whole new breed of sedan.
The 2010 Ford Taurus launch marked a new beginning for the sedan. What better way to change old perceptions than by taking some of today’s most popular cars head on?
Through five demonstrational videos, the 2010 Taurus challenged competitive cars in its class like the Audi A6 and Lexus LS 460. A series of tests included driving behind a gravel truck to see which car’s paint job could withstand the most damage and seeing which car could block out the noise of a drag racer inches away from its window.
Visitors could go to "See the Videos" and view the fun demonstrations to find out how Ford was using the latest technologies and design to bring an all-new Taurus to the market.
Agency Partner: Team Detroit