Armani Exchange

Firstborn’s redesign of the Armani Exchange website enhanced online sales with a complete overhaul of the user experience, information architecture and creative vision.

Client Armani Exchange
Project Year 2008
Project Status Archived

Young. Urban. Sexy. Firstborn’s redesign of the online shopping experience for Armani Exchange says all that and more...

Armani Exchange wanted to increase sales on their global website so they hired Firstborn as their direct partner for the full redesign of In addition to overhauling the site architecture and user experience, we provided a new look and feel that used full browser real estate to let the campaign photography and clothing shine through.

Firstborn worked with Armani Exchange to balance the visual improvements with usability needs while revamping the brand’s primary online identity and ensuring that the ultimate goal of driving sales was achieved. As part of the engagement our team developed an extensive style guide, detailing the aesthetic elements that would speak to the appropriate target audience and utilize the entire screen to create an powerful, high-end experience befitting the AX brand.

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