The release of the 2010 Ford Mustang needed something big to allow fans to interact with their beloved car like never before.
The Mustang hub allowed the content to be the hero. Although the entire experience was built in Flash, it was created in a modular fashion, allowing for easier updates and organic growth over the course of time.
Users visited the "’10 Unleashed" section to follow World Champion Drift King, Vaughn Gittin Jr., in an ongoing series of webisodes where the 2010 Mustang hit the streets of Japan. They could also experience the car head-on with a fully interactive 360° drive that captured the throaty growl of the car and showed off every detail of the vehicle. We took the typical 360° view section and designed a navigation system that allowed the user to view full screen video and, in the same experience, change the color of the vehicle, interact with 360° views and even listen to commentary from the lead designers and engineers of the 2010 Mustang.
The site was updated with additional content all summer long, making the experience feel fresh every time a user returned.
Agency Partner: Team Detroit