Our online experience for M&M’s "Join the Hunt" was so successful that the brand wanted to create a television spot that reflected the campaign.
We created a 30-second spot, leveraging the assets we had created for the site. The "Join the Hunt" animated spot featured M&M’s characters "Red" and "Yellow" in the middle of their own egg hunt.
Using the website as a reference, we brought the online experience to life on the small screen, using the same 3D environment that was used online.
The television spot allowed us to demonstrate the advantage of using digital assets across multiple platforms. Not only were we able to create efficiencies in the production schedule and cost, but we were also able to create a cohesive campaign that spanned multiple platforms.
Agency Partner: BBDO Toronto