Speak In Thumbs

LOL. TTYL. BFF. OMG. BTW. Why abbreviate?! Say what’s really on your mind with AT&T’s line full-keyboard phones.

Client AT&T
Project Year 2008
Project Status Archived
Project Links Launch Demo

To promote two new full-keyboard phones from AT&T, Firstborn partnered with Atmosphere BBDO to create a UGC site being promoted through online advertising and prime-time TV spots. Users are invited to sift through the most popular abbreviations and to see what people from around the world have to say about them. They also have the opportunity to choose an abbreviation, type in their own definition and submit it to the site. In addition to the interactive orb showcasing all the submissions, users can view product details on both phones and share the site with their favorite social communities. So what are you waiting for? Get on and share your stories with the world. Thx!

Agency Partner: Atmosphere BBDO

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