The new online home of Malibu Rum needed to reflect the carefree, Caribbean-inspired lifestyle that has made the brand such a hit with consumers.
With a new brand campaign in the works, Malibu-Kahlua International returned to Firstborn for an overhaul of the global website for Malibu Rum. Supporting Malibu’s vibrant new messaging and advertising, Firstborn created a site that brings a bit of the islands to the consumer’s daily life. Malibu-rum.com is truly an international experience. The site is not only available in a multitude of languages, but it also provides users with links to events and promotions in their home country thanks to a local market admin tool developed by Firstborn.
Come float through a sea of Malibu-branded content, but watch out for the smart-mouthed pelican and flying coconuts. And don’t forget to ask the bartender to make you a special drink from the Fearless Menu.
Get Your Island on with Malibu Rum!