Firstborn and Atmosphere BBDO joined forces to create a brand new global destination for Corona.com, and just in time for summer!
Firstborn and Atmosphere BBDO joined forces to create a brand new global destination for Corona.com, and just in time for summer! The new site was designed to show-off Corona’s social skills while also connecting the brand with its target audience online. Allow us to introduce the "PhotoSlice."
By targeting a variety of social networking sites, such as Flickr, Facebook and Photobucket, Firstborn built a unique application that allows users to access their entire online photo libraries via the Corona.com, choose an audio track, and create a video mash-up to post and share with the online community. Using the public API’s associated with each of these Photo-social sites, Firstborn created an experience where users can mix and match their photos with flashy effects and punchy transitions to the beat of their favorite tunes. In addition, Firstborn created a custom Content Management System to serve as an approval tool that pushes all PhotoSlices to the online Gallery. Visitors can also post their PhotoSlices to their Facebook and MySpace profiles as well. So kick off your flops, grab a Corona and share your own ’Slice!
Agency Partner: Atmosphere BBDO