National Grid - Floe

We all have the power of action. Explore yours here.

Client National Grid
Project Year 2008
Project Status Archived

Firstborn and Mullen created this informative online experience for National Grid’s "Power of Action" campaign. The website is an interactive arctic landscape that educates users about the environmental effects of their daily routines. Visitors can gauge their current impact and keep a personalized action list of daily activities that will reduce this impact. Users can also meet other energy-conscious individuals through the site’s online community or befriend their very own virtual polar bear.

Firstborn modeled every detail of the 3D environment, from the polar bears and melting ice floes to the interactive cub games. Our team also worked closely with Mullen to develop an intuitive user experience that appeals to a multi-generational audience. We all have the power of action. Explore yours here.

Agency Partner: Mullen


Site of the day


Gold Winner

MITX Interactive

Best Integrated Campaign

One Show

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